Brand Development

Darlinghurst, or Darlo, has evolved from a gritty past into one of Sydney’s most vibrant creative hubs, where history and modernity collide. Its brand reflects this transformation, celebrating unfiltered character and rebellious energy through vintage-inspired typography, raw textures, and visuals steeped in urban grit. By honoring its heritage and embracing inclusivity, Darlo captures the eclectic mix of street art, diverse venues, and authenticity that define the neighborhood.