RSPCA - Please Fix That Cat
RSPCA came to us with a smaller brief - a print ad for free stray cat desexing & mircochipping. Seeing potential in the brief, senior writer Mick & I ran with it. After educating ourselves on Australia’s stray cat problem, we saw how far we could push it.
Problem: Stray cats in Australia need to be desexed to reduce numbers. Just one stray cat can lead to 11 Million in just 12 years.
Insight: When it comes to stray cats, the ones that are most affected are billions of native animals.
Idea: We’re giving native animals a voice to highlight the toll cats take on their habitats. “Please Fix That Cat!”
Filling the original print brief - we gave our native animals a voice in large format. Quirky headlines paired with beautiful imagery of the animals draws the audience’s attention. We aim to convey a serious message of the help these animals need while at the same time being aware of not to demonise cats.
RSPCA - Please Fix That Cat
RSPCA came to us with a smaller brief - a print ad for free stray cat desexing & mircochipping. Seeing potential in the brief, senior writer Mick & I ran with it. After educating ourselves on Australia’s stray cat problem, we saw how far we could push it.
Problem: Stray cats in Australia need to be desexed to reduce numbers. Just one stray cat can lead to 11 Million in just 12 years.
Insight: When it comes to stray cats, the ones that are most affected are billions of native animals.
Idea: We’re giving native animals a voice to highlight the toll cats take on their habitats. “Please Fix That Cat!”
Filling the original print brief - we gave our native animals a voice in large format. Quirky headlines paired with beautiful imagery of the animals draws the audience’s attention. We aim to convey a serious message of the help these animals need while at the same time being aware of not to demonise cats.