RedBalloon — Gift The Unforgettable

REUNION Agency’s first work in collaboration with RedBalloon. Embracing technology through virtual production & generative AI to bring to life the unforgettable across 100+ placements, demonstrating how gifting experiences lasts longer than physical things.

Insight: Disappointingly Over 70% of people receive completely forgettable gifts each year. Conversely, most people crave experiences and memories they can cherish forever. 

Solution: We created an idea centred around the tension between forgettable things vs unforgettable memories. We celebrated the connection between gift giver and gift receiver that focused on the emotion of creating something unforgettable. Gift the unforgettable spanned brand, retail, Christmas, performance and social media, all rolled into one across a full funnel, audience first campaign.

Creative Partner / ECD: Ollie Beeston
Creative Lead: Felix Ettelson
Art Director: Julian Lock
Snr Writer: James Blow
Production: AIRBAG
Director: Christopher Hill