DiDi x Young Franco

DiDi isn’t just about getting you from A to B — it’s about keeping the vibe alive. While other rideshare options might take you straight home, DiDi is here for the fun, the detours, and the stories you’ll tell the next day. DiDi lets you spend less on the ride and more on the goodtimes. 

DiDi came to us, wanting to embed themselves in music & culture. So, naturally, we hosted an impromptu rave with Sydney house music legend, Young Franco. We transformed local Bondi hotspot Lox in a Box( a coffee and bagel joint) into a surprise midday rave. Announced just hours beforehand on social media, the event tapped into the ‘if you know, you know’ craze, hitting the MillZ, social network, genteration through an impulse-driven experience no one saw coming.

By hosting a day party in an unexpected place during people’s morning coffee run, we disrupted the ordinary, turning up in a way that caught everyone by surprise. And of course, we gave out an exclusive YOUNGFRANCO x DiDi promo code so fans could get to and from the gig without breaking the bank.

Because with DiDi, the party doesn’t stop —it just finds new places to keep kicking on.