Squarespace Ai site stealing tool
Insight: We find reference and inspiration in existing things. Creating a personal website is no different - we look at existing, professional sites. Squarespace caters to all people, most of whom are not designers.
Idea: Make building a website as easy as stealing a website.
Execution: Serve people banner ads simply saying ‘Like this site? Steal this site.’ Once they click the banner ad, a mock replica site will be coded for the user through our Al site building tool. They can opt in to use this as their own. The user journey is as simple as clicking a banner ad and receiving a custom site.
