Get A Boost For Your Budget

Art Director: Julian Lock
Snr Writer: Mick Harris
Creative Director: Richard Donovan, Adam Ledbury
Production: Clockwork Films, Sam I Am 
Director: Jason Wingrove
Photographer: Milos Mlynarik, Tobia Rowles

My first campaign as an AD was an integrated campaign for Government NSW. Thrown in the deep end, I cut my teeth on a 3 day TVC & stills shoot which rolled out into a full integrated campaign.

Problem: There is a stigma around government handouts.
Insight: People are more likely to take a government voucher if it’s seen as a ‘boost’ for their daily budget.